Elsie, Elmer and Beauregard are Traveling Representatives of Borden's Family of Fine Foods.
Elsie and Family in Person
Elmer is at the left, Elsie at right, and young Beauregard in his playpen. Elsie's dressing table, made of barrels, has milk bottle lamps and her toiletries include Tail Wave Set, Henna Fur Glaze and Meadow Mud Pack. Elmer's chair is made of actual wheels with barrel staves for rockers. The sampler over the mantel, Elsie did when she was just a heifer. The candle sticks are half ears of corn and the bed ladders have scythe-handles for supports. Books in the breakfront include The Farmer With Cold Hands, Animal Husbandry and Wifery, and Bulliver's Travels. Elsie's dressing table mirror is a large frying pan and the floor lamp is an old churn.
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Borden Food Corporation was an American producer food and beverages, non-food consumer products, and packaging. At one time, the company was the largest U.S. producer of dairy and pasta products. It was best known for its Borden Ice Cream, Meadow Gold milk, Creamette pasta, and Borden Condensed Milk brands.
After significant financial losses in the early 1990s, Borden was purchased in a leveraged buy-out in 1995 by Kohlberg Kravis Roberts (KKR). KKR divested itself of the Borden Food brands and shuttered operations in 2001.