Monday, June 18, 2012

Josta Energy Drink from Pepsi

Josta with Guarana

Unleash it.

Go Card, unused free advertising postcard

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Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaranĂ¡. It was marketed as a "high-energy drink" with guaranĂ¡ and caffeine.

Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started. A "Save Josta" campaign was also launched by fans of the drink.

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